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INSIGHT TO TEAR THINGS UP

In-depth research, content and crucial insights that focus on dynamics over statistics to deliver solid messaging to clients worldwide.

 

Convert data into stories on trends, tactics and operations to elevate impact. Optimize team and personal dynamics with our executive ghostwriting and tactical intelligence.

 

Scale your Messaging. Scale your Market.

“A good deal of corporate planning ... is like a ritual rain dance. It has no effect on the weather that follows, but those who engage in it think it does... Moreover, much of the advice related to corporate planning is directed at improving the dancing, not the weather.”

Henry Mintzberg

The Rise and Fall of Strategic Planning

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Tell the Innovation Curve
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  • Leadership Messaging

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  • Thinking through Chaos

4717 Shots:

10 December 2025

The United States – the queen mother of safe havens — is running a multi faceted, and very expensive experiment on the world's biggest economy. We aren’t alone: around the world government debt is booming and even traditional safe haven countries like Germany and Japan are taking on more debt. What could go wrong? Despite the general self regard politicians have for their own genius, the part of the world that actually creates wealth is a little more dubious. Yields on those US long term treasuries are at record highs.

 

Old Money, as it were, is doing better: Gold has risen 58% this year alone, and silver is up around 100% now trading at $60 per troy ounce. Both are considered a good hedge against inflation and the demand for both is now outstripping supply.Bitcoin, which is had a hell of a run, is looking more crypto than currency.

 

The 4717 Shot: That the global economy is fracturing, or at least attempting to, is a given. The decoupling most of us aren’t watching is technological – digital markets and AI – and political – the breakdown of trust between governments and citizens, who need stable currencies to carry on. The erosion in faith in the world order only preceded a similar crisis in governments, technology and the media. 

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Information and Meaning are not the same thing. Ignore that, and your audience will ignore you.

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A trillion dollar answer in search of a trillion dollar question.

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A comedian walks into a war... and other horrible jokes in Ukraine. 

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We've discontinued our 4717 Flight newsletter for the time being. Head over to The Murff Papers former lateral insights on strategy, messaging and clearer thinking through chaos and noise. 

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