INSIGHT TO TEAR THINGS UP

In-depth research, insights and strategy to put markets and careers into wider, dynamic context.

Markets are Changing, Keep Up

Disruption from AI, supply chains and geopolitics, the storm isn't coming, it's here. To navigate the chaos you need to know which way the wind is blowing, and what is just noise.

Leadership & Executive Messaging

Draw the story out of the data to better understand trends, tactics and outcomes for you and your clients: From speeches, articles, corporate reports or book length projects. Tell your story your way, and tell it well.

Strategy & Execution

Investigative research to put market dynamics into context for a complex world. Strategies on optimizing project management and market growth. Know what's happening and what's it going to cost you.

Thinking Through Chaos

With experience ranging from banking, tech, advertising, NGOs and foreign affairs – through research and on-the-ground assessments, the 4717 turns information into insight for actionable analysis, reports and practical narratives for advertising, sales and market positioning.

Pothole of the Gods: Holy Wars, Proxy Wars & Fake News

“Strange, insightful and utterly hilarious”

Richard Murff travels through Iraq, Istanbul and Benghazi to unravel a dismal history of religion, geopolitics and global markets...So you don’t have to.

Updated and Revised – because the world is still going to hell

Why I'm Revisiting Pothole of the Gods

You'd be forgiven for wondering why, exactly, the Islamic Republic of Iran hates American with such unhinged zeal...

Download "The Mullah in the Moon"

Resources to Tear Things Up

Let's Talk

4717 Insights:

For a deeper dive, wider context and greater understanding on markets and the human psychology that makes them tick, we offer both clever answers and compelling questions.

Information and Meaning are not the same thing. Ignore that, and your audience will ignore you.

Go Deeper

Information is everywhere, Insight is power

INSIGHT TO TEAR THINGS UP

Markets are Changing, Keep Up

Leadership & Executive Messaging

Draw the story out of the data to better understand trends, tactics and outcomes for you and your clients: From speeches, articles, corporate reports or book length projects. Tell your story your way, and tell it well.

Strategy & Execution

Investigative research to put market dynamics into context for a complex world. Strategies on optimizing project management and market growth. Know what's happening and what's it going to cost you.

Thinking Through Chaos

With experience ranging from banking, tech, advertising, NGOs and foreign affairs – through research and on-the-ground assessments, the 4717 turns information into insight for actionable analysis, reports and practical narratives for advertising, sales and market positioning.

Pothole of the Gods: Holy Wars, Proxy Wars & Fake News

Resources to Tear Things Up

4717 Insights:

Information and Meaning are not the same thing. Ignore that, and your audience will ignore you.

Join the 4717

INSIGHT TO TEAR THINGS UP

Markets are Changing, Keep Up

Leadership & Executive Messaging

​Draw the story out of the data to better understand trends, tactics and outcomes for you and your clients: From speeches, articles, corporate reports or book length projects. Tell your story your way, and tell it well.

Strategy & Execution

​Investigative research to put market dynamics into context for a complex world. Strategies on optimizing project management and market growth. Know what's happening and what's it going to cost you.

Thinking Through Chaos

​With experience ranging from banking, tech, advertising, NGOs and foreign affairs – through research and on-the-ground assessments, the 4717 turns information into insight for actionable analysis, reports and practical narratives for advertising, sales and market positioning.

Pothole of the Gods: Holy Wars, Proxy Wars & Fake News

Resources to Tear Things Up

4717 Insights:

Information and Meaning are not the same thing. Ignore that, and your audience will ignore you.

Join the 4717

Draw the story out of the data to better understand trends, tactics and outcomes for you and your clients: From speeches, articles, corporate reports or book length projects. Tell your story your way, and tell it well.

Investigative research to put market dynamics into context for a complex world. Strategies on optimizing project management and market growth. Know what's happening and what's it going to cost you.

With experience ranging from banking, tech, advertising, NGOs and foreign affairs – through research and on-the-ground assessments, the 4717 turns information into insight for actionable analysis, reports and practical narratives for advertising, sales and market positioning.