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INSIGHT TO TEAR THINGS UP

In-depth research, content and crucial insights that focus on dynamics over statistics to deliver solid messaging to clients worldwide.

 

Convert data into stories on trends, tactics and operations to elevate impact. Optimize team and personal dynamics with our executive ghostwriting and tactical intelligence.

 

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“A good deal of corporate planning ... is like a ritual rain dance. It has no effect on the weather that follows, but those who engage in it think it does... Moreover, much of the advice related to corporate planning is directed at improving the dancing, not the weather.”

Henry Mintzberg

The Rise and Fall of Strategic Planning

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4717 Shots:

3 December 2025

After accusing European leaders of sabotaging the US peace process of giving Vladimir Putin everything he wants, the Russian president said that Russia is ready for war if Europe starts one. 

 

The 4717 Shot: First of all, Russia wasn’t ready for war with Ukraine, and that fight has been in a stalemate from about 10 minutes into the first quarter. The play here is to ride the Trump elephant for all it’s worth to peel the America away from NATO and Europe away from itself. The saber-rattling aside, Putin is not doing a bad job of peeling the bloc. 

 

After winning upsets in the last round of elections, the AfD, a far-right anti-immigration party, is now the most popular party in Germany and rattling the coalition of moderates currently running the das Vaterland. The rub is that AfD is more sympathetic to Russia than it is to the EU in general. It started as an anti-Euro party, and Eurozone perpetually teetering on the edge of debt crisis isn’t helping. Either way the calls within Germany are getting louder.

 

Is a spilt in the Eurozone imminent? Probably not. Plausible? Absolutely. 

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Information and Meaning are not the same thing. Ignore that, and your audience will ignore you.

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A trillion dollar answer in search of a trillion dollar question.

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A comedian walks into a war... and other horrible jokes in Ukraine. 

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We've discontinued our 4717 Flight newsletter for the time being. Head over to The Murff Papers former lateral insights on strategy, messaging and clearer thinking through chaos and noise. 

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