Information is everywhere, Insight is power
About Richard Murff
Richard Murff is a research analyst covering markets and technology. His feet on the ground experience includes delivering humanitarian, NGO and geopolitical insights across Latin America, Iraq, Ukraine, Libya to name the more violent places.
Before gallivanting across hell's half acre, Murff spent his early career in advertising. After several years in the financial sector specializing in capital markets and collateralized securities, the economy blew-up. His experience and clients span investment banking, international entrepreneurial programs, airlines and tech.
Murff founded the 4717 to deliver accessible insights and counter-intuitive thinking in a witty, accessible style on markets to pull a clear picture and story from the data. If you find a line you like, feel free to steal it. He has ghostwritten memoirs, business books and regional histories.
On the web...
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In a world of consensus thinking, Richard Murff has gained a reputation for being, well, weird. Certainly for asking weird questions.
Yet there is method to it. If you know what has happened, you have information, if you know why, you have leverage.
Books
Pothole of the Gods:
On Holy War, Fake News & Other Ill-Advised Ideas
Updated & Revised
An ill-advised, but hilarious ramble through the histories and modern streets of Iraq, Istanbul and Benghazi. Attached to a marauding humanitarian medical mission, Murff unravels a dismal record of foreign policy misadventures from Cyrus the Great, the epic clash of Persia and Greece, the glory that was Rome, the Crusades, America's New World Order, to Iran's attempts to trigger an apocalypse sometime next year.
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Revised and updated for the new paperback edition.