Information is everywhere, Insight is power
How 4717 Works
We don't start with a report. We start with a question.
A surprising amount of strategy begins with someone asking for a 50-page report before anyone has decided what the actual question is.
Sometimes you've got to turn a problem on its head.
01. Frame
What decision are you really trying to make?
We define the question, the assumptions and what would constitute a useful answer.
02. Investigate
We gather the evidence.
Public data, market research, financial information, regulatory developments, interviews, historical comparisons, specialist knowledge and, where appropriate, on-the-ground assessment.
03. Connect
We look for relationships others may be treating as separate events.
Markets don't operate in departmental silos.
Neither do their consequences.
04. Test
We challenge the assumptions.
What would have to be true for the strategy to work?
What could make it fail?
What happens under a different scenario?
05. Decide
We turn the work into something you can use.
A recommendation. A set of choices. A strategic playbook. A briefing.
Or simply a much better question.
06. Watch
The world doesn't stop changing because the report is finished.
We identify the signals that would tell us the analysis needs to change.
You can't know the future perfectly. You don't have to be shocked by it.